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This direct sales company relies on independent Associates who sell two products: MCA, motor club memberships marketed to the general public, and TVC Pro-Driver, prepaid legal for truck drivers.
The existing Associate site was hopelessly out of date, and the two products had no website support, leaving Associates to create their own websites.
This site was created for Associates selling both products offered by TVC Marketing. While each product is marketed in different environments - MCA is primarily sold online and Pro-Driver is sold at truck stop kiosks - the Associates' reporting needs are the same.
This site is a mobile-first project developed in an Agile environment, and the immediate needs were to migrate information from the previous outdated site and to allow Associates to sign up online. We then proceeded to grow the content. Every step was user tested to ensure usability.
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